Studies have shown that print marketing still has a wider and more impactful reach than tv, internet, and radio. It gives your customer something to hang onto, refer back to, and in some cases, keep as memorabilia.
Compared with how often and how quickly you check your email, consider the daily ritual of going to the mailbox and checking your postal mail. You set aside a few moments to take the time to look at every piece of mail before going back to whatever it was you were doing before. That means your print materials are likely to receive extra attention—especially if they look unique.